Legoland Water Park Opens

Press Release:

LEGOLAND^® FLORIDA DEBUTS ALL-NEW WATER PARK ATTRACTION

JUST IN TIME FOR SUMMER

WINTER HAVEN, Fla. (May 26, 2012) – LEGOLAND^® Florida, Central Florida’s newest theme park, opened its all-new water park attraction today, greeting thousands of bathing suit-clad guests eager to splash, slide and soak up some sun.

“This is an important day for us as we continue to grow our presence in Central Florida,” said LEGOLAND Florida General Manager Adrian Jones, who – clad in suit and tie – was unexpectedly soaked with three hundred gallons of water during opening ceremonies.

“With the debut of our new water park, LEGOLAND Florida is now easily a two-day experience,” he said, “which puts us well down the road toward our goal of becoming a multi-day resort destination.” 

A “park within a park,” the attraction includes Build-A-Raft River, where guests can build their own LEGO inner tubes and float down a 1,000-foot lazy river.  For the little ones, the DUPLO^® Splash Safari is a toddler haven with perfectly sized slides a zero-depth wading pool.  Guests of all ages can play for hours at the Joker Soaker water playground, a riot of brightly colored ladders, levers, pumps and slides of every length and type.  And a 583,000-gallon, crystal-clear wave pool and five slippery-fast water slides will thrill families all day long. 

Admission to the water park requires a LEGOLAND Florida theme park ticket plus a $12 water park upgrade.  Guests may also purchase a 12-month Premium Annual Pass, which offers unlimited access to both parks, for just $179 for adults and $149 for children ages 3-12 and seniors. 

With the new attraction, LEGOLAND Florida has also added a new Beach-n-Brick Grille, an outdoor patio where hungry guests can dine on jerk chicken, mahi mahi and pulled pork sandwiches, as well as chicken fingers, hamburgers and hotdogs.  Every menu item is priced below $10, before tax, including combos that come with fries, salad or slaw and a 22-ounce drink.   

An on-site retail store sells swimsuits, towels, sunscreen and all manner of water gear.  Guests can store their belongings in lockers for $5 (small), $7 (large) and $12 (family) and towels are available for a daily fee of $3.

LEGOLAND® Florida is a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. Located midway between Orlando and Tampa, the park features more than 55 rides, shows, attractions and a water park. There are currently four other LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world. For the most current information, log on to www.LEGOLAND.com.

MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 90 attractions, seven hotels/two holiday villages in 19 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 46 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 18,000 employees.  Among Merlin’s attractions are  - SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Siam Ocean World and Busan Aquarium.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.

Merlin currently has fourteen attractions in the USA including the stunning LEGOLAND Florida theme park which opened in October last year; LEGOLAND California theme park with its exciting Water Park, and SEA LIFE aquarium (a hotel will also open in 2013); Madame Tussauds attractions in New York, Washington DC, Las Vegas and Hollywood; LEGOLAND Discovery Centers in Chicago, Dallas/Fort Worth; Atlanta, Georgia and  Kansas City; and SEA LIFE aquariums in Phoenix, Arizona; Dallas/Fort Worth; and the Mall of America in Minneapolis, underlining the company’s position as the world’s biggest global aquarium operator.  A SEA LIFE aquarium is scheduled to open in Kansas City; Missouri in 2012.